Bob Holly

Bob Holly

VP, Editorial Director, Behavioral Health Business

Bob Holly is the VP, Editorial Director, for Arrowfly Healthcare, working closely with Behavioral Health Business, Home Health Care News, ASC News, Senior Housing News, Skilled Nursing News, Hospice News, HME Business, Mobility Management and HealthLeaders Media.

All Sessions by Bob Holly

October 29, 2026

Opening Remarks
8:45 am - 8:55 am
Grand Saguaro North & South

Join the BHB editorial team for a short welcome before we kick off INVEST.

Future Leaders Awards Recognition
9:00 am - 9:15 am
Grand Saguaro North & South

Arrowfly is proud to honor the Future Leaders Awards Class of 2026. This program celebrates the high-performing, forward-thinking professionals who are driving innovation and shaping the future of the behavioral health industry.

Outpatient Mental Health 2.0: What’s Shaping the Next Generation of Platforms
11:00 am - 11:30 am
Grand Saguaro East

The outpatient mental health landscape is undergoing a fundamental transformation as providers move beyond simple consolidation toward the creation of comprehensive, high-performance care systems. At the same time, operators are evaluating PHP and IOP levels of care while navigating the rise of AI therapy chatbots. This session explores that and more, including strategies to expand access, integrate multidisciplinary services and leverage new types of data.

Protecting Value in Behavioral Health M&A: Diligence Issues That Make, Break - or Reprice - a Deal
11:35 am - 12:05 pm
Grand Saguaro West

Buyers and sellers often enter diligence with abundant data but insufficient insight into the issues that ultimately determine valuation and deal certainty. This panel will examine the mission-critical financial, revenue-cycle, clinical, compliance, and operational information that buyers should request, sellers should prepare, and both sides should use to accelerate diligence, reduce surprises, and create a stronger post-close operating plan.

Cracking the Workforce Code: Scaling Culture While Scaling the Company
1:50 pm - 2:20 pm
Grand Canyon 9-11

Building a larger organization is about more than adding locations. C-suite execs and other industry leaders discuss how leadership development, organizational culture and executive teams evolve as behavioral health companies transition from founder-led organizations into scalable enterprises.

Behavioral Health M&A Under the Radar: Presented by Polsinelli
2:25 pm - 2:55 pm
Grand Canyon 9-11

While there have been several marquee behavioral deals in this year’s headlines, extensive deal activity continues quietly beneath the surface across the behavioral landscape.  Join industry leaders and professionals on the front lines of this activity for a discussion on the "under the radar" deal dynamics that are playing out in PE and platform deals, strategic roll-ups, recapitalization and restructuring transactions.

Key Discussion Points:

 Driving Forces in the Current Market: Key drivers of the current “K-shaped” M&A market, stealth consolidation, platform builds, non-traditional and distressed deal structures.

 Navigating Market Shifts: How evolving care models, reimbursement and regulatory complexity are informing valuation, diligence, execution and publicity considerations.

 Front-Line Intelligence: Practical perspectives on navigating risk and closing complex transactions in today’s recalibrating environment.